About ASR

ASR is a leading independent FINMA regulated Swiss representation firm founded in 2014 by Anne Simond and Greg Taylor to provide Swiss Representation and Distribution services to foreign fund managers.

Our clients capitalise on the ASR team's significant expertise in legal, compliance and pan-European business development.

Anne Empain CEO

Board Director & Head of Legal, Risk and Compliance

Greg Taylor CFO

Head of Business Development

Arnold Bucheli COO

Head of Operations and Due Diligence

Nabila Parker


Adrian Rickett

UK Representative

Joseph Bechaalany

Board Director

Jean-Baptiste Zufferey

Board Director

ASR Key Facts

  • Established in April 2014

  • FINMA licenced to conduct Representation and Distribution to Swiss Investors

  • Main office in Gland, Switzerland with local presence in London

Affiliations & Service Providers:

  • Member of SFAMA (Swiss Funds & Asset Management Association)

  • Member of AIMA (Alternative Investment Management Association)

  • Member of AFBS (Association of Foreign Banks in Switzerland)

Our Services

ASR Monitor

Representation of UCITS distributed to non-qualified investors

ASR Monitor is a proprietary automatised interactive tool allowing efficient onboarding, monitoring and auditing for funds requiring to be authorised by FINMA for distribution to non-qualified (retail) investors in Switzerland.

All required documents are electronically uploaded by our clients, reviewed by us and centralised in ASR Monitor portal allowing electronic filing with FINMA in a timely and cost effective manner.

For additional information please contact : monitor@armswissrep.com

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Contact Information

ARM Swiss Representatives SA

Route de Cité-Ouest 2, 1196 Gland – Switzerland.

For Representation of Alternative funds distributed to Qualified Investors contact:

T:   +41 22 354 25 33
M:  +41 78 892 92 97

For Distribution services and ASR Link contact:

T:   +41 22 354 25 32
M:  +41 79 138 02 32